Analyze the property and its sales potential

State, coherence, strengths, weaknesses.

 

Study the market and competing products

Actual prices, sales times, local trends.

 

Identify buyer risks and objections

Diagnostics, works, nuisances, charges, co-ownership.

 

Define the optimal selling price

Realistic price, upper end of the price range, positioning strategy.

 

Optimize the presentation of the property

Valuation tips, priorities, useful improvements.

 

Prepare the sales strategy

Argument, strengths, elements to anticipate.